Ocean advocate working at the intersection of environment, business, and creative strategy.

I’m the Founder and Managing Director of Cleaner Seas Project® CIC, Co-Founder of Cleaner Seas Group®, and the human behind In On Or By The Sea™; a creative studio and lifestyle platform for those who believe sustainability doesn’t have to be beige.

My background spans brand strategy, design, marketing, policy, and environmental communications. For the last 12+ years I’ve been working hands-on across the climate and nature space, from microplastics to the blue economy, from circular design to building pressure for systemic change.

I work with businesses, organisations, communities and collaborators who want real change, strong creative thinking, and a clear sense of direction; with no greenwash in sight. From grassroots campaigns to national conversations, my focus is on impact, and making it beautifully visible.

At the heart of everything I do is a commitment to addressing the triple planetary crisis of climate change, biodiversity loss, and pollution, and supporting the systems, stories, and strategies that can help us meet this moment.

My studio supports purpose-led brands wherever they are on their journey, helping them bring their story, values, and vision into form through identity, messaging, design, and creative direction. Through In On Or By The Sea, I bring that same thinking into the world of lifestyle, art, storytelling, and consciously curated products inspired by coastal living. 5% of every sale supports Cleaner Seas Project’s mission.

I'm also a speaker, member of the APPG for Microplastics, and creative collaborator in environmental spaces. I row and cox competitively along the North Cornwall coast and am privileged to share the water with guillemots, razorbills, puffins, seals, dolphins, and the occasional bluefin tuna. This connection to the Ocean is what keeps my work grounded.

Same mindset. Same mission.
A healthy ocean equals a healthy us.
It starts here.